博創作品魔幻之水獲亞太化妝品創意大獎

CTYPEAWARDS 是一個聚焦全球化妝品領域的國際賽事。彙集來自全球的頂尖創意評審,由MATCH•馬馬也 創始人莫康孫先生擔任國際評委團主席,力邀化妝品創意領域的10位權威國際大師組成重量級評委團,通過嚴格的評審标準,評選出極具創意的參賽作品,打造專業、權威、具有含金量的獎項,堪稱化妝品創意界的奧斯卡。本期WORKSHOP以“溫碧泉1号水”為命題設計,希望設計師以更時尚、更獨特的視角诠釋1号水“秒補”概念,具體内容包括:1号水器型開發設計、内外包裝視覺形象、創意故事,使明星單品更有品牌印記及記憶點。
溫碧泉1号水器型外觀設計靈感來源于科幻電影及場景,飛形器、建築、光柱、道具、色彩等都會啟發創意靈感。飛行器形狀是極簡的梭形,傳達極速補水的概念,同時科技感極強。采用外部金屬與内部透明塑料内膽結合的複合材質,表達強力鎖住水分,保持美顔永駐的效果。金屬外殼三枚水滴镂空形狀,體現補水産品的屬性,透過水滴镂空看到藍色内瓶,視覺神秘,科技感因為獨特的設計形式油然而生。讓目标消費群眼前一亮,這是産品需要達到的效果。

CTYPEAWARDS is a international event focusing on cosmetics. Accompanied by top creative review from around the world, Mr. Mok., the founder of MATCH, served as Chairman of the international judge group, and invited 10 most authoritative international masters in the field of cosmetics creation to form a jury of heavyweights and pass strict assessment standards and choose the most creative works. We will create the specialized, authoritative and authentic award. It is honored the Oscar in the field of cosmetics creation.The design of WETHERM No.1 Moisturizing Water vessel is inspired by science fiction films and scenes. The shape of the aircraft is a very simple shuttle, which conveys the concept of rapid replenishment of water and has a strong sense of technology. The shape of three water drops in the metal shell reflects the properties of water replenishing products. Through the water drops, you can see the blue inner bottle. The vision is mysterious and the sense of technology arises spontaneously because of the unique design form.









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