洞庭山虎丘品牌


江蘇洞庭山礦泉水集團前身創始于1998年。總投資3億多元,服務網絡覆蓋蘇州、無錫、常州、上海、南京及周邊大中城市。虎丘是洞庭山旗下子品牌,主要以桶裝包裝飲用水和純淨水為主。
在設計初期,我們對品牌及水源地進行了深入分析,以虎丘山為出發點。虎丘,原名海湧山。據《史記》載:春秋時期,吳王阖闾在與越國的槜李大戰中,不慎受傷,不久就死去了,死後數日他兒子将他葬于虎丘,據說,葬後三日有一隻白虎蹲在山上,所以把“海湧山”改名為虎丘山。一說為“丘如蹲虎,以形名”。經過分析,以上述具有代表性的元素展開虎丘品牌創意設計方向,以形達意,直觀體現虎丘品牌的地域及文化特色,是與本地消費群體情感維系與互動的最佳方式。
品牌包裝加入了虎丘塔元素,是世界第二斜塔,中國第一斜塔,也是蘇州的象征。把水源地和包裝緊密結合,增加産品給予與受衆的情感傳達。
The predecessor of Jiangsu Dongting Mountain Mineral Water Group was founded in 1998.The total investment is more than 300 million yuan.The service network covers Suzhou, Wuxi, Changzhou, Shanghai, Nanjing and surrounding large and medium-sized cities. Huqiu is a sub-brand of Dongting Mountain, the main products are drum-packed drinking water and pure water.

We have conducted in-depth analysis of the brand and water source at the beginning of design. Huqiu, formerly known as Haiyong Mountain. According to Historical Records, in the Spring and Autumn Period, He Lu, king of Wu, was accidentally wounded in the war with Yu Li of Yue and died soon. Several days after his death, his son buried him in Huqiu. It is said that three days after the funeral, a white tiger squatted on the mountain, so the name "Haiyong Mountain" was changed to Huqiu Mountain. One is "Qiu is like a crouching tiger, in the form of a name”. After analysis, the above representative elements are used to develop the direction of creative design of Huqiu brand, which can directly reflect the geographical and cultural characteristics of Huqiu brand, and is the best way to maintain and interact with the local consumer groups’emotions.





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