We have conducted in-depth analysis of the brand and water source at the beginning of design. Huqiu, formerly known as Haiyong Mountain. According to Historical Records, in the Spring and Autumn Period, He Lu, king of Wu, was accidentally wounded in the war with Yu Li of Yue and died soon. Several days after his death, his son buried him in Huqiu. It is said that three days after the funeral, a white tiger squatted on the mountain, so the name "Haiyong Mountain" was changed to Huqiu Mountain. One is "Qiu is like a crouching tiger, in the form of a name”. After analysis, the above representative elements are used to develop the direction of creative design of Huqiu brand, which can directly reflect the geographical and cultural characteristics of Huqiu brand, and is the best way to maintain and interact with the local consumer groups’emotions.