個性演繹--西夏王葡萄酒

葡萄酒産品的産地非常重要,本設計産品的葡萄産自賀蘭山東麓,與法國波爾多産區在一個緯度。賀蘭山與沙漠共存的特殊地貌和氣候,造就了優質的原料。最終确定用山和沙漠進行創意。瓶标中間山體造型是镂空工藝,透出瓶體,形成遠近不同的三座山體圖形。同時左上的方形色塊底紋為賀蘭山岩畫圖案,色塊中西夏王的中文字體創意設計成西夏王朝古文字風格,體現地域文化特色。産品定位針對年輕時尚的成功商務人士,視覺設計個性,産品差異化明顯。


The place of origin is crucial for wine, the grapes of this product are from the eastern foot of Helan Mountain, which is at the same latitude with Bordeaux, France. The special landform and climate coexisting with the desert in Helan Mountains have created high-quality raw materials. So mountains and desert are used for design elements. The shape of the mountain in the middle of the bottle label is a hollow-out process, through which the bottle can be seen,forming three different shapes of mountains far and near. At the same time, the bottom of the square block on the left is the rock painting pattern of Helan Mountain. The Chinese font Xixia King in the block is designed into the style of ancient Chinese characters of Xi Xia Dynasty. And it is also the embodiment of regional culture. This product is aimed at successful young fashion businessmen. This product has  an outstanding character and product differentiation is obvious.














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