The mushroom form of the industry is the main creative direction, which is expressed by modern design methods and directly reflects the industry attributes of the brand.The overall shape of the logo is the shape of the earth. The three different shapes of mushroom, from small to large, are diffused outward from the center of the circle. They represent the beautiful vision of the brand to base itself on the native land, to move towards the whole country and to the world.
Packaging design uses illustration form to refine brand and regional elements, so that consumers can feel strong Yunnan flavor from the first vision. Yunnan specialty marks are very obvious, which is the visual manifestation of brand characteristic culture.It is the most direct and effective advertisement to establish brand personality and product differentiation through unique visual form and to impress consumers through design.