博創-山野裡的紅松籽

佰年松寶紅松籽定位高端,原産品紙質包裝過于簡陋,不能滿足高端人群需求,我們進行了重新的創意設計。采用玻璃密封罐,玻璃透明材質,可以讓消費者直接看到内容物。佰年松寶紅松籽産自中國東北小興安嶺,松鼠非常喜愛吃松籽,這是和消費者互動溝通的最佳形象,很有親和力。将小興安嶺自然生态環境進行元素提煉,用紅松樹、松塔、松枝、花草、河流等元素相結合,采用插畫的形式繪制出松鼠造型,生動、巧妙,讓商品成為一件藝術作品。标簽上部模切成起伏的山巒,仿佛松鼠在大山和松林中嬉戲。側面設計為松枝圖案,運用了燙白工藝,凹凸有質感,從細節體現産品價值。包裝整體很有品質,從包裝形式和包裝視覺創意都很好的诠釋了産品。

With glass sealed cans and transparent glass materials, consumers can directly see the contents, intuitively understand the product quality and product form, thus creating a sense of trust. AEONSPINES red pine nut is produced in Xiao Hinggan Mountains, Northeast China. The natural ecological environment of Xiao Hinggan Mountains is refined with the combination of red pine, pine tower, pine branch, flowers and grass, river and other elements. The upper part of label is die cut into rolling mountains, which corresponds to the image of squirrels, like squirrels playing in the mountains and pines.






































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