青島啤酒 X 博創 / 匠心之作,生而不凡

客戶:青島啤酒股份有限公司
品牌:青島啤酒
項目:青島生啤1L産品包裝
市場地位:世界500強企業
上市時間:2020年8月
售價:288元/箱(6罐)
設計:博創設計團隊
感謝:青島啤酒品牌管理總部及區域團隊

青島啤酒曆史悠久,始于1903年,遠銷美國、日本、德國、法國、英國、意大利、加拿大、巴西、墨西哥等世界70多個國家和地區。全球啤酒行業排名世界第五大啤酒廠商,在國内更是家喻戶曉。
青島生啤1L罐裝産品定位高端,選用優質原料釀造,不經過高溫殺菌,保證産品的新鮮及口感。原麥汁濃度為10度,酒液清澈,泡沫細膩而持久。線上線下同時進行銷售。産品賣點定義:鮮、活、淨。守護鮮風味、催醒活口感、爽透淨享受。
包裝把現代藝術與産品理念相結合,通過手繪形式,表現啤酒釀造中的重要工藝流程,诠釋青島啤酒精益求精的制造過程,以匠人精神,成就美好産品。
用唯美的視覺語言塑造産品,讓消費者帶着欣賞的眼光去消費,在耳目一新的同時,有興趣去了解品牌故事與産品,從而激發購買欲望。這是産品與消費群高級的互動,産品本身就是競争力。産品包裝設計為青啤家族系列注入了新的活力,讓消費者感受到一個走在行業及時代前列不一樣的青島啤酒。
青島生啤,匠心之作,生而不凡。

Client: Tsingtao Brewery Co.,Ltd.
Product: Tsingtao Draft Beer 1L
Launch time: August 2020
Design: BoFly Design
Tsingtao beer has a long history, which began in 1903 and has been exported to more than 70 countries and regions in the world, such as the United States, Japan, Germany, France, Britain, Italy, Canada, Brazil and Mexico. The world's beer industry ranks the fifth largest beer manufacturer in the world, and it is a household name in China. Tsingtao draft beer 1L canned product positioning high-end, using high-quality raw materials brewing, without high-temperature sterilization, to ensure the freshness and taste of the product.
Packaging combines modern art with product concept. Through hand-decorated form, it shows the important technological process in beer brewing, interprets the manufacturing process of Tsingtao beer. The product packaging design has injected new vitality into the family series of Tsingtao beer, making consumers feel a different Tsingtao beer in the forefront of the industry and the times.

Tsingtao draft beer, a masterpiece of ingenuity, is born out of the ordinary.

























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